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SALON DES LOGICIELS ET SOLUTIONS IT
POUR L'ENTREPRISE

           

Marketing in the Age of Assistance


Technology is fundamentally changing user behaviour and disrupting paradigms that are still are the foundation of many of our operating business models. Consumers have the world's information at their fingertips, creating more curious, more demanding and more impatient behaviour. Adrian Weiersmüller, Head of B2B Marketing Google ALPINE will draw conclusions from this development and show ways how the future of marketing can respond on consumer trends.